The data below is an analysis of 25 verticals looking at the most prominent social network within each based on shares, we analysed 366,596 posts and 130,279,586 total shares. This gives an indication into where people’s attention is within each vertical, as well as highlighting the top publishers and articles within each vertical.
*data correct as of 23rd of April 2015
KISSmetrics come out as the top publisher within the analytics category publishing 114 posts between the 1st of January 2015 to the 23rd of April 2015. Twitter is the dominant social network followed by Linkedin, KISSmetrics received 97,668 total shares across the selected date range.
|Top article||Simplify your Google Analytics Reporting with Add-ons for Google Sheets||2651|
Beautiful Pixels is the top publisher within the app design category, the most dominant social network is Twitter which accounts for 57% of total shares.
|Top Publisher||Beautiful Pixels||1209||53|
|Top article||Alternote — Evernote Powered Note-Taking App for Mac||63|
Averie Cooks is by far the most dominant publisher for the baking category. Pinterest accounts for 96% of the total shares totally dominating.
|Top Publisher||Averie Cooks||221163||53|
|Top article||The Best 15 Healthy Smoothies||14216|
Popsugar is the top publisher within the beauty category, the top social network is Pinterest and interestingly the second most dominant social network is Twitter.
|Top Publisher||POPSUGAR Beauty||105653||715|
|Top article||HOW TO STYLE A LOB OR A BOB||17780|
Forbes is the most dominant publisher within the business category with an impressive 4,365,235 shares. The most dominant social network is Twitter, and not too far behind is Linkedin.
|Top article||PC-based video viewership dips to lowest point in 8 months as audiences migrate to mobile video||50,271|
The Car and Driver blog is the most dominant publisher within the cars category, they have posted an impressive 1480 posts. The most dominant social network is Facebook.
|Top Publisher||Car and Driver Blog||468,067||1480|
|Top article||BMW reveals updated 2016 Alpina B6 xDrive Gran Coupe||14,591|
Deadline is the the top publisher within the cinema category, Twitter and Facebook dominate the total shares with over 93% combined.
|Top article||Taylor Negron, Comedian & Actor, Dead At 57 After Long Battle With Cancer||21,736|
Content Marketing Institute come out on top within the content marketing category. Twitter is the most dominant social network however, Linkedin comes in second with a significant 21.4% of the total shares.
|Top Publisher||Content Marketing Institute||123,124||140|
|Top article||10 Key Factors That Will Determine the Future of Google+||4,111|
The Kitchn is the top publisher within the cooking category approaching nearly a million shares between the 1st of January 2015 and the 23rd of April 2015. The most dominant social network is Pinterest, followed by Facebook which makes sense given they are both heavily visual platforms.
|Top Publisher||The Kitchn||936,939||1679|
|Top article||Recipe: Funfetti Birthday Cake — Dessert Recipes from The Kitchn||58,866|
Inhabitat comes out as the top publisher within the design category with an impressive 407,496 total shares. A close run but Pinterest just coming out as the most dominant social network for the design category.
|Top article||A Brisbane Home Filled with Light and Treasured Collections||12,103|
NPR.org is the top publisher within the education category, Facebook is the most dominant social network followed by Twitter.
As you would expect Entrepreneur is the top publisher within the entrepreneur category, Twitter the most dominant social network however Linkedin is in second place which shows the platforms growth when it comes to content.
|From Your Smartphone to the Big Screen: Vine Star King Bach Is Making the Jump to Hollywood||45,109|
Fashionista comes out as the top publisher within the fashion category, Twitter is the most dominant social network for fashion with over half of the total shares.
|Top article||How to Develop the Situational Awareness of Jason Bourne||7,498|
CNNMoney is the top publisher within the finance category, Facebook comes out as the most dominant social network however, Linkedin still accounts for a significant amount of the total shares which indicates that it is becoming a great channel for B2B content.
|Top article||Complete coverage of the State of the Union||376,980|
|Top influencer||Bloomberg Business||304||2,188,555|
Kotaku comes out as the top publisher within the gaming category, Twitter is the most dominant social network with over 50% of the total shares.
|Top article||This iPhone 6 Case Turns Your Phone Into Burton’s Batmobile||10,133|
Search Engine Land is the top publisher within the marketing category and Twitter leading as the most dominant social network with 58.5% of total shares.
|Top Publisher||Search Engine Land||621,119||557|
|Top article||Vince Vaughn and Costars Pose for Idiotic Stock Photos You Can Have for Free||61,083|
BBC World News is the top publisher within the news category and has achieved a huge amount of shares at over 6.5 million. The most dominant social networks are Twitter and Facebook.
|Top Publisher||BBC News – World||6,671,658||5893|
|Top article||Maternal pot use under microscope in Colorado||646,281|
National Geographic is the top publisher. What is very interesting is that Google+ comes out as the most dominant social network with 42.9% of the total shares.
|Top Publisher||National Geographic||716,734||113|
|Top article||Spiritual Niche||39,620|
ScienceDaily is the top publisher within the Science category. Facebook is the most dominant social network and accounts for over 50% of the total shares.
|Top article||The Secret to Raising Smart Kids||32,848|
Hubspot is the top publisher within the Social media category. The most dominant social network is Twitter with an impressive 68.8% of the total shares.
|Top article||How to Use LinkedIn: The Ultimate List of LinkedIn Tips||20,146|
BBC Football is the top publisher within the sports category. Twitter is the most dominant social network, this is not surprising given the following the BBC have on Twitter.
|Top Publisher||BBC Football||1,791,477||3284|
|Top article||Hodgson: Kane ready for England||84,364|
AVC come out as the top publisher within the startups category. The most dominant social network is Twitter however, Linkedin accounts for a significant amount of the total shares.
|Top article||What Is Going To Happen||3,452|
Mashable is the top publisher within the tech category. The most dominant social network is Twitter with 60.9% of the total shares.
|Top article||Interests : Game of Thrones Hodor Travel Buddy||1,958,927|
CNN.com – Travel is the top publisher within the travel category. Facebook comes out as the most dominant social network for the travel category.
|Top Publisher||CNN.com – Travel||263,112||256|
|Top article||Maui, Hawaii||74,361|
Typography daily is the top publisher within the typography category. Pinterest is the most dominant social network with almost half of the total shares being attributed to Pinterest.
|Top Publisher||Typography Daily||1,668||36|
|Top article||Oui Madame by Luke Ferrand||316|
This overview shows where peoples attention is in terms of social network across the verticals covered, there is a lot of other more specific pieces of analysis that can be performed from this data set. If you would like to suggest a topic or if you want to put your own spin on the data we would love to see / hear about it. Jump in the comments or get in touch with us via Twitter.