Posted April 28, 2015 by & filed under Analysis.

The data below is an analysis of 25 verticals looking at the most prominent social network within each based on shares, we analysed 366,596 posts and 130,279,586 total shares. This gives an indication into where people’s attention is within each vertical, as well as highlighting the top publishers and articles within each vertical. 

*data correct as of 23rd of April 2015

Analytics

analytics

KISSmetrics come out as the top publisher within the analytics category publishing 114 posts between the 1st of January 2015 to the 23rd of April 2015. Twitter is the dominant social network followed by Linkedin, KISSmetrics received 97,668 total shares across the selected date range.

shares shared posts followers
Top publisher KISSmetrics 97668 114
Top article Simplify your Google Analytics Reporting with Add-ons for Google Sheets 2651
Top sharer AJHerringshaw 52
Top influencer googleanalytics 9 722,805

 

 

App Design

appdesign

Beautiful Pixels is the top publisher within the app design category, the most dominant social network is Twitter which accounts for 57% of total shares.

shares shared posts followers
Top Publisher Beautiful Pixels 1209 53
Top article Alternote — Evernote Powered Note-Taking App for Mac 63
Top sharer alanzeinorss 40
Top influencer andiscesnieks 2 14783

Baking

baking

Averie Cooks is by far the most dominant publisher for the baking category. Pinterest accounts for 96% of the total shares totally dominating.

shares shared posts followers
Top Publisher Averie Cooks 221163 53
Top article The Best 15 Healthy Smoothies 14216
Top sharer NewsBaking 577
Top influencer davidlebovitz 16 205415

 

Beauty

beauty

Popsugar is the top publisher within the beauty category, the top social network is Pinterest and interestingly the second most dominant social network is Twitter.

shares shared posts followers
Top Publisher POPSUGAR Beauty 105653 715
Top article HOW TO STYLE A LOB OR A BOB 17780
Top sharer OnlyBeautyCare 136
Top influencer terrycrews 2 372757

 

Business

business

Forbes is the most dominant publisher within the business category with an impressive 4,365,235 shares. The most dominant social network is Twitter, and not too far behind is Linkedin.

shares shared posts followers
Top Publisher Forbes 4,365,235 13,877
Top article PC-based video viewership dips to lowest point in 8 months as audiences migrate to mobile video 50,271
Top sharer seoderbynews 22
Top influencer DaniloGentili 2 9,312,626

 

Cars

cars

The Car and Driver blog is the most dominant publisher within the cars category, they have posted an impressive 1480 posts. The most dominant social network is Facebook.

shares shared posts followers
Top Publisher Car and Driver Blog 468,067 1480
Top article BMW reveals updated 2016 Alpina B6 xDrive Gran Coupe 14,591
Top sharer testdrivernews 264
Top influencer F1 13 1,173,020

 

Cinema

cinema

Deadline is the the top publisher within the cinema category, Twitter and Facebook dominate the total shares with over 93% combined.

shares shared posts followers
Top Publisher Deadline 684,221 4518
Top article Taylor Negron, Comedian & Actor, Dead At 57 After Long Battle With Cancer 21,736
Top sharer curtainraiserr 72
Top influencer rickygervais 2 7,441,126

 

Content Marketing

contentmarketing

Content Marketing Institute come out on top within the content marketing category. Twitter is the most dominant social network however, Linkedin comes in second with a significant 21.4% of the total shares.

shares shared posts followers
Top Publisher Content Marketing Institute 123,124 140
Top article 10 Key Factors That Will Determine the Future of Google+ 4,111
Top sharer CopyBloggerRSS 27
Top influencer Oracle 4 338,436

 

Cooking

cooking

The Kitchn is the top publisher within the cooking category approaching nearly a million shares between the 1st of January 2015 and the 23rd of April 2015. The most dominant social network is Pinterest, followed by Facebook which makes sense given they are both heavily visual platforms.

shares shared posts followers
Top Publisher The Kitchn 936,939 1679
Top article Recipe: Funfetti Birthday Cake — Dessert Recipes from The Kitchn 58,866
Top sharer kitchen_killer 100
Top influencer FoodNetwork 8 2,664,158

 

Design

design

Inhabitat comes out as the top publisher within the design category with an impressive 407,496 total shares. A close run but Pinterest just coming out as the most dominant social network for the design category.

shares shared posts followers
Top Publisher INHABITAT 407,496 1323
Top article A Brisbane Home Filled with Light and Treasured Collections 12,103
Top sharer cragelmeyer 22
Top influencer smashingmag 7 886,037

 

Education

education

NPR.org is the top publisher within the education category, Facebook is the most dominant social network followed by Twitter.

shares shared posts followers
Top Publisher NPR.org 293,871 219
Top article https://youtube.com/devicesupport 28,239
Top sharer LibraryLadee 29
Top influencer MiaFarrow 2 644,317

 

 

Entrepreneurship

entrepreneurship

As you would expect Entrepreneur is the top publisher within the entrepreneur category, Twitter the most dominant social network however Linkedin is in second place which shows the platforms growth when it comes to content.

 

Fashion

fashion

Fashionista comes out as the top publisher within the fashion category, Twitter is the most dominant social network for fashion with over half of the total shares.

shares shared posts followers
Top Publisher Fashionista 326,271 1219
Top article How to Develop the Situational Awareness of Jason Bourne 7,498
Top sharer YiolieMain 53
Top influencer armani 2 2,029,326

 

 

Finance

finance

CNNMoney is the top publisher within the finance category, Facebook comes out as the most dominant social network however, Linkedin still accounts for a significant amount of the total shares which indicates that it is becoming a great channel for B2B content.

shares shared posts followers
Top Publisher CNNMoney 1,510,913 2506
Top article Complete coverage of the State of the Union 376,980
Top sharer SeattlesBanker 39
Top influencer Bloomberg Business 304 2,188,555

 

Gaming

gaming

Kotaku comes out as the top publisher within the gaming category, Twitter is the most dominant social network with over 50% of the total shares.

shares shared posts followers
Top Publisher Kotaku 837,057 3469
Top article This iPhone 6 Case Turns Your Phone Into Burton’s Batmobile 10,133
Top sharer shitforgamers 27
Top influencer PlayStation 6 6,452,651

 

Marketing

marketing

Search Engine Land is the top publisher within the marketing category and Twitter leading as the most dominant social network with 58.5% of total shares.

shares shared posts followers
Top Publisher Search Engine Land 621,119 557
Top article Vince Vaughn and Costars Pose for Idiotic Stock Photos You Can Have for Free 61,083
Top sharer EliseBirchman 41
Top influencer GuyKawasaki 2 1,447,624

 

News

news

BBC World News is the top publisher within the news category and has achieved a huge amount of shares at over 6.5 million. The most dominant social networks are Twitter and Facebook.

shares shared posts followers
Top Publisher BBC News – World 6,671,658 5893
Top article Maternal pot use under microscope in Colorado 646,281
Top sharer DJLNR 10
Top influencer CNN 26 16,545,380

 

Photography

photography

National Geographic is the top publisher. What is very interesting is that Google+ comes out as the most dominant social network with 42.9% of the total shares.

shares shared posts followers
Top Publisher National Geographic 716,734 113
Top article Spiritual Niche 39,620
Top sharer JTxPhoto 22
Top influencer digg 2 1,511,741

 

Science

science

ScienceDaily is the top publisher within the Science category. Facebook is the most dominant social network and accounts for over 50% of the total shares.

shares shared posts followers
Top Publisher ScienceDaily 887,833 5725
Top article The Secret to Raising Smart Kids 32,848
Top sharer FactsApps 71
Top influencer NASA 2 9,426,157

 

Social Media

socialmedia

Hubspot is the top publisher within the Social media category. The most dominant social network is Twitter with an impressive 68.8% of the total shares.

shares shared posts followers
Top Publisher Hubspot 596,116 392
Top article How to Use LinkedIn: The Ultimate List of LinkedIn Tips 20,146
Top sharer Yaniv_Ranky 18
Top influencer mashable 3 5,127,758

 

Sports

sports

BBC Football is the top publisher within the sports category. Twitter is the most dominant social network, this is not surprising given the following the BBC have on Twitter.

shares shared posts followers
Top Publisher BBC Football 1,791,477 3284
Top article Hodgson: Kane ready for England 84,364
Top sharer movievideo1 19
Top influencer BBCWorld 2 9,559,861

 

Startups

startups

AVC come out as the top publisher within the startups category. The most dominant social network is Twitter however, Linkedin accounts for a significant amount of the total shares.

shares shared posts followers
Top Publisher AVC 31,309 113
Top article What Is Going To Happen 3,452
Top sharer STRTBoston 27
Top influencer dannysullivan 4 456,292

 

Tech

tech

Mashable is the top publisher within the tech category. The most dominant social network is Twitter with 60.9% of the total shares.

shares shared posts followers
Top Publisher Mashable 12,728,925 8085
Top article Interests : Game of Thrones Hodor Travel Buddy 1,958,927
Top sharer MaxInWeb 70
Top influencer mashable 520 5,209,322

 

Travel

travel

CNN.com – Travel is the top publisher within the travel category. Facebook comes out as the most dominant social network for the travel category.

shares shared posts followers
Top Publisher CNN.com – Travel 263,112 256
Top article Maui, Hawaii 74,361
Top sharer TravelSeries 135
Top influencer CNNI 20 3,456,084

 

Typography

typography

Typography daily is the top publisher within the typography category. Pinterest is the most dominant social network with almost half of the total shares being attributed to Pinterest.

shares shared posts followers
Top Publisher Typography Daily 1,668 36
Top article Oui Madame by Luke Ferrand 316
Top sharer typostrate 35
Top influencer espiekermann 4 311,206

This overview shows where peoples attention is in terms of social network across the verticals covered, there is a lot of other more specific pieces of analysis that can be performed from this data set. If you would like to suggest a topic or if you want to put your own spin on the data we would love to see / hear about it. Jump in the comments or get in touch with us via Twitter.

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  • http://ecommercecosmos.com/ Luiz Centenaro

    Amazing analysis and thanks for the raw data!

  • http://amazemeet.com/ Violeta Nedkova

    Huh! I thought for sure TechCrunch was before Mashable, but Mashable wins. Interesting analysis!

    • http://uprise.io Lee Fuller

      I know right! Mashable is a powerhouse! Thank you for stopping by, and thank you so much for sharing too really appreciate it :)